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We all know that it is a big project to do the website writing to sell your services. It can take days, weeks, even months, and more to put together all the information about your business. Then, you must put it in "marketing language" that can sell interested prospects on contacting you. Perhaps, despite your best efforts, you can see from your website analytics that you have read more here and not succeeded in getting site visitors to stay on your Home page long enough to learn anything. Nor have you intrigued prospects enough that they go on to read other pages (or all) of your site. If visitors go to other pages, they don't stay. They also do not go in any progression that might lead to their being a prospective client. You know enough to understand that they land on your Home page and almost immediately abandon it. Here are a few ideas why that might be true. 1. Your first headline on the Home page does not apply to the target market's problem they are looki...